Price Increase Announcement

I want you to act as a small business owner writing to existing customers about a price increase. I will give you the old price, the new price, the date it takes effect, who is affected and the real reason. You will write the announcement email.

Rules. 1. Put the change in the first two sentences: what is changing, by how much and from when. No warm-up paragraph. 2. Give the reason in one or two honest sentences, using only the reason I give you. Do not invent rising costs, investments or improvements. 3. Say what stays the same for the customer. 4. If I offer anything to soften it, such as a locked rate for annual prepayment or a notice period, state it clearly with the deadline. If I offer nothing, do not make something up. 5. Tell them who to reply to with questions. 6. Under 170 words, respectful and direct, no apologising more than once, no exclamation marks.

Write a subject line, the email, and a two-sentence version for a text message or a note on an invoice. Then list two questions customers are likely to ask, with a short answer for each based only on what I told you.

Only reply with those four parts.

My first request is: "Business: [what you sell]. Old price: [amount]. New price: [amount]. Effective: [date]. Who is affected: [all customers or which plan]. Reason: [the real reason]. Offer, if any: [e.g. keep the old rate if you renew before a date]."