HubSpot review: our take
HubSpot is a CRM a small business can start on for free and grow into. The free tools give up to 2 users a CRM and basic email marketing, and Breeze Assistant, the built-in AI helper, is on every tier. Starter, at $20 per seat a month, adds a Prospecting Agent, a Data Agent, AI meeting prep and notes, and 500 HubSpot Credits a month for AI features.
The cost jumps after Starter. Sales Hub Professional is $100 per seat a month, or $90 on an annual plan, plus a required $1,500 onboarding fee, and Marketing Hub Professional starts at $800 a month with 3 seats and a $3,000 onboarding fee. To connect HubSpot to other apps without that upgrade, look at Zapier; for outbound prospecting data, Apollo.
By the Prompt Hackers team · facts checked 4 Oct 2026
What HubSpot does
HubSpot keeps contacts, marketing, sales and service work in one CRM, sold as separate hubs or as a combined Starter platform. Breeze Assistant, its AI helper, is available on every product and tier, including the mobile app. Starter adds a Prospecting Agent, a Data Agent and AI meeting prep and notetaking, and many AI features and agents run on the HubSpot Credits each paid plan includes.
Who HubSpot is for
Best for
- small businesses that want contacts and email marketing in one free CRM
- sales teams that want AI prospecting inside their CRM
- marketing teams that run campaigns, automation and reporting in one place
Not for
- small budgets past Starter: Marketing Hub Professional starts at $800 a month plus a $3,000 onboarding fee
- heavy AI agent use on Starter: it includes 500 HubSpot Credits a month, and extra credits cost $0.01 each
HubSpot features
- F1Free CRM
- F2Breeze Assistant
- all tiers
- F3Prospecting Agent
- Starter and up
- F4Data Agent
- Starter and up
- F5AI meeting prep and notetaker
- Starter and up
- F6HubSpot Credits
- 500 on Starter, 3,000 on Professional
- F7Email marketing
- F8Mobile app
HubSpot pricing and plans
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Free tools | $0 | — | up to 2 users, no credit card; CRM, Breeze Assistant, 2,000 marketing email sends a month with HubSpot branding |
| Starter | $20 | — | per seat; marketing, sales, service, content and data tools, 500 HubSpot Credits a month, Prospecting Agent, Data Agent, AI meeting prep and notetaker; a lower limited-time price for new customers is offered separately |
| Sales Hub Professional | $100 | $90 | per seat; 3,000 HubSpot Credits, required one-time onboarding fee of $1,500 |
| Marketing Hub Professional | $890 | $800 | includes 3 core seats, more from $45 a month; 2,000 marketing contacts, 3,000 HubSpot Credits, required one-time onboarding fee of $3,000 |
| Marketing Hub Enterprise | — | — | from $3,600 a month with 5 core seats; 10,000 marketing contacts, 5,000 HubSpot Credits, required one-time onboarding fee of $7,000 |
Free plan: yes. Prices as listed by the vendor in USD, before tax; they change, so check the pricing page before you buy.
HubSpot FAQ
- How much does HubSpot cost?
- Paid plans start at $20/mo, with a discount for yearly billing. Prices checked on 4 Oct 2026.
- Does HubSpot have a free plan?
- Yes, HubSpot has a free plan.
- What are the alternatives to HubSpot?
- Tools that cover the same jobs include Apollo.io, Zapier, Jasper.