Apollo.io review: our take
Apollo suits sellers who want the contact list and the outreach in one place. You search its B2B database with filters, AI Research and lead scoring, then send email sequences, make calls and book meetings from the same account. The free plan gives 75 credits a month and 2 sequences, enough to test the data on a small list.
Basic costs $65 a seat a month, or $49 billed yearly, with 2,500 credits; Professional costs $99, or $79 yearly, and adds agents and unlimited sending. Both have a 14-day trial. Credits pay for emails and phone numbers and expire at the end of each cycle, so the bill follows how much data you pull. If you already run a CRM, compare HubSpot; to connect Apollo to other apps, Zapier.
By the Prompt Hackers team · facts checked 4 Oct 2026
What Apollo.io does
Apollo combines a searchable database of B2B contacts and companies with email sequences, a dialer, meeting scheduling and deal tracking. AI Research, AI lead scoring and AI writing help find and qualify leads and draft outreach, and Professional adds agents. Credits pay for emails, phone numbers and enrichment, and connectors bring Apollo data into ChatGPT, Claude and Perplexity.
Who Apollo.io is for
Best for
- founders and solo sellers doing their own outbound
- sales teams that want contact data, sequences and a dialer in one account
Not for
- heavy senders on Basic: it caps sending at 250 emails a day, and unlimited sends start with Professional at $99 a seat a month
- buyers who stock up on data: credits reset every billing cycle and unused ones do not roll over
Apollo.io features
- F1B2B contact and company database
- F2Email sequences and A/Z testing
- F3AI Research and AI lead scoring
- F4AI writing for outreach
- F5Agents
- Professional and up
- F6Dialer and call recording
- F7Website visitor identification
- F8Prospecting, Gmail and Salesforce extensions
- F9ChatGPT, Claude and Perplexity connectors
Apollo.io pricing and plans
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Free | $0 | — | 75 credits per seat a month, 2 sequences, 250 emails a day, 5,000 AI-written words a month, 5 AI Assistant chats, basic filters |
| Basic | $65 | $49 | per seat; 2,500 credits a month (30,000 a year on annual billing), unlimited sequences, 250 emails a day, 250,000 AI-written words a month, advanced filters, waterfall enrichment, US dialer |
| Professional | $99 | $79 | per seat; 4,000 credits a month, unlimited sends, A/Z testing, agents, unlimited lead scoring, 800,000 AI-written words a month, 4,000 call-recording minutes |
| Organization | — | $119 | per seat, annual billing only, minimum 3 seats; 6,000 credits a month, 12 intent topics, SSO, custom reports, use your own LLM API key |
Free plan: yes. Free trial: 14 days. Prices as listed by the vendor in USD, before tax; they change, so check the pricing page before you buy.
Apollo.io FAQ
- How much does Apollo.io cost?
- Paid plans start at $65/mo, with a discount for yearly billing. Prices checked on 4 Oct 2026.
- Does Apollo.io have a free plan?
- Yes, Apollo.io has a free plan.
- What are the alternatives to Apollo.io?
- Tools that cover the same jobs include HubSpot, Zapier, ChatGPT.