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AI apps · #10 by brand searches

Google Lens

Google's free visual search: point a camera or use a screenshot to translate, identify, shop or get homework help.

Google Lens review: our take

Google Lens is free and built into apps many people already use. Point the camera at a menu, a plant or a math problem and it translates, identifies or finds explainers, at no cost. It lives in the Google app on Android and iOS, in Chrome on desktop and in Google Photos, so if you have the Google app there is nothing extra to install.

Lens is a search tool: it answers with web results about what it sees. For a worked, step-by-step explanation of what you photographed, upload the image to Gemini or ChatGPT. Circle to Search, the on-screen version, runs on select Android phones and may not work in banking or medical apps. For editing the photos themselves, see Google Photos.

By the Prompt Hackers team · facts checked 4 Oct 2026

What Google Lens does

Google Lens searches what your camera or a screenshot shows. It translates menus, signs and handwriting in over 100 languages, identifies plants, animals, artwork and landmarks, copies text to your phone or computer, finds where to buy a product and finds explainers for homework. On select Android phones, Circle to Search brings the same search to anything on screen.

Who Google Lens is for

Best for

  • travelers translating menus and signs
  • students checking a homework problem from a photo
  • shoppers looking up a product they saw

Not for

  • iPhone users who want Circle to Search: it runs on select Android phones, such as Pixel 6 and later
  • translating video: Circle to Search translation does not work on videos and GIFs
  • private apps: Circle to Search may not work in banking, medical and other confidential apps

Google Lens features

F1Translate text in 100+ languages
F2Identify plants, animals, artwork and landmarks
F3Copy text from images
F4Shopping
who makes it and where to buy
F5Homework help
math, history and sciences
F6Ask questions about what you see
F7Circle to Search on select Android phones

Google Lens pricing and plans

Pricing verified 4 Oct 2026vendor's pricing page ↗
PlanMonthlyBilled yearly, per monthWhat it includes
Free$0—in the Google app on Android and iOS, Chrome on desktop, Google Photos and select Android camera apps

Free plan: yes. Prices as listed by the vendor in USD, before tax; they change, so check the pricing page before you buy.

Google Lens FAQ

How much does Google Lens cost?
Google Lens is free to use.
What are the alternatives to Google Lens?
Tools that cover the same jobs include Google Photos, Google Gemini, ChatGPT, Speechify.

Sources

  1. search.google/ways-to-search/lens
  2. search.google/ways-to-search/circle-to-search
  3. support.google.com/websearch/answer/14508957
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