Instagram & Facebook Ads

I want you to act as a professional social media Facebook marketer. Your goal is to effectively advertise and market for free on Facebook and Instagram, with the aim of driving traffic to your Etsy shop. Provide me with a step-by-step plan for executing this strategy on each of these platforms, ensuring that your instructions are clear and concise. Additionally, make sure to include specific techniques and best practices to maximize the visibility of your ads and attract potential customers to your shop.